NIGHT VISION
Sample report

Fictional example for a business that does not exist. The links and handle are made up and lead to no live site.

Free improvement report

Ward Bakery (fictional example)

Website: https://ward-bakery.example · @ward_bakery_example · Date: 2026-10-07

Verdict

A strong product with a weak digital front door: customers give up before they order. The site is slow on mobile, ordering is unclear, and Instagram never says what you sell or how to order.

Speed & performance46

Weak

Mobile experience52

Needs work

Google visibility61

Needs work

Design & trust55

Needs work

Ordering & contact63

Needs work

Instagram71

Good

Six areas we checked

1. Speed & performance

46

What we found

  • Product images are large and uncompressed, delaying the page on mobile networks.
  • The home page loads every image at once instead of on demand.
Why it matters

Most visitors leave if a page takes longer than about three seconds.

What to fix

Compress images, use a modern format and lazy-load them.

2. Mobile experience

52

What we found

  • Buttons are tiny and hard to tap with a thumb.
  • The navigation menu overflows the screen on small phones.
  • Text is small and needs zooming to read.
Why it matters

Most of your customers browse on a phone; any friction is a lost order.

What to fix

Comfortable button sizes, a simpler menu and clearer type.

3. Google visibility

61

What we found

  • Pages have no clear title or description in search results.
  • Google Maps presence is incomplete: hours and photos are missing.
Why it matters

Someone searching for a nearby bakery will not find you, or will not click.

What to fix

Write titles and descriptions per page and complete the Maps profile.

4. Design & trust

55

What we found

  • There are no real product photos; the images are generic.
  • Prices are not shown and there are no reviews from real customers.
Why it matters

A new customer will not buy without seeing the product, the price and what others say.

What to fix

Photograph the best 8 products, show prices, add three reviews with permission.

5. Ordering & contact

63

What we found

  • There is no clear WhatsApp button for ordering.
  • How to order and get delivery is explained nowhere.
Why it matters

An interested customer does not know the next step and drifts to a competitor.

What to fix

A fixed WhatsApp button with a ready message and a short how-to-order section.

6. Instagram

71

What we found

  • The bio does not say what you sell or where.
  • There is no link in the profile and the highlights are unorganised.
  • Posts are inconsistent and never invite an order.
Why it matters

The account earns attention but does not turn followers into customers.

What to fix

A clear bio, an ordering link, tidy highlights and a consistent grid.

Instagram review

W
@ward_bakery_example
Posts

Simply the best. Baked with love

link: —
Menu
Prices
Reviews
How to order
1234

Illustrative profile, not an actual account screenshot

  1. 1Bio: names neither product nor place. Say what you sell and where in one line.
  2. 2Link: missing. Add a WhatsApp or ordering link.
  3. 3Highlights are disorganized. Use: Menu, Prices, Reviews, How to order.
  4. 4Grid: different colors and angles each post, no call to order. Unify the style and add an ordering line.
Before · Bio

Simply the best. Baked with love

After · Bio

Artisan bakery in Amman. Fresh bread and pastries daily. Order on WhatsApp via the link

Top five priorities

  1. 1
    Add a clear WhatsApp order button

    Result: Direct orders from the first visit

    Effort: Easy
  2. 2
    Compress site images

    Result: Visibly faster pages on mobile

    Effort: Easy
  3. 3
    Fix buttons and menu on mobile

    Result: Comfortable browsing, fewer drop-offs

    Effort: Medium
  4. 4
    Real photos, prices and reviews

    Result: More trust from new customers

    Effort: Medium
  5. 5
    Improve bio, link and highlights

    Result: A profile that explains and leads to an order

    Effort: Easy

Three free tips

  1. 1

    Put your WhatsApp in the bio and link today.

  2. 2

    Complete hours and photos on Google Maps.

  3. 3

    Pin one post that explains how to order.

Our recommendation

Starter + Presence

A simple, fast site showing products, prices and an order button, plus Maps and Instagram set-up.

Market · JOD

Pick your country.

Price depends on what we do for you

We sit with you, understand what you want, then work out the price.

Marketing — billed separately from the website

We could not load the data.

We understand what you want to market: a product or your pages, and give you a custom price.

The paid ad budget paid to platforms is not included.

We do not promise specific numbers or results (KPIs). We work to your brief as the client, with our own creativity.

Design, build, hosting, SSL, domain renewal, backups, small monthly edits and support. Design and code are owned by NIGHT VISION and the content is yours; if the period ends and is not renewed, the site is closed.

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